MiddleSolution customer relationship management (MSCRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

MSCRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the companys website, telephone, live chat, direct mail, marketing materials and social media.

MSCRM systems can also give customer-facing staff detailed information on customers personal information, purchase history, buying preferences and concerns.

MSCRM is a good CRM gives you insights into running your business.
A smart CRM gives you the information you need in a way that you can use it.
An ideal CRM offers you a solution to simplify your processes from day one.
MSCRM CRM includes the good, the smart, and the ideal in an enterprise-ready package.